In this episode of the Seekers of Meaning TV Show and Podcast, Ted Doyle, vice president of marketing and communications for LCB Senior Living, provides advice for families considering a senior living plan for a loved one.
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About the Guest
Ted Doyle, Vice President, Marketing and Communications, LCB Senior Living
Ted has worked with the members of LCB’s leadership team for more than 20 years, and brings a wealth of business and marketing experience to the company. In his role as Vice President of Marketing and Communications, Ted is responsible for brand-building, advertising and marketing, digital and social media, public affairs and public/community relations.
Since joining LCB at its inception, Ted has overseen the creation and execution of the company’s brand strategy, directed its digital marketing presence and social media platforms, and developed enterprise systems for website management, internal and external publishing, reputation management and a number of other functions. He also is responsible for public and community relations associated with the entitlement process for new developments.
Ted previously spent 20 years as a marcom and related technology consultant to many local and national clients, gaining years of experience in senior housing and several other industries. He counts among his career highlights ten years as an aide to the late baseball legend Ted Williams, participating in projects for the late Speaker of the US House of Representatives Thomas P. “Tip” O’Neill, Jr., working on Boston’s “Big Dig” transformation, and co-creating and managing the nation’s first business-facing social media conference (“Syndicate”), which was produced in partnership with IDG World Expo in New York and San Francisco during the early- to mid-2000’s.