Seekers of Meaning 3/10/2023: Eileen Levinson, founder of

On this week’s episode of the Seekers of Meaning TV Show and Podcast, Eileen Levinson discusses her websites, where visitors can create customized siddurim for Passover observances.

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About the Guest

Eileen Levinson

Eileen Levinson is the Founder & Creative Director of Custom & Craft, a Los Angeles-based design studio & media lab that imagines new formats for engaging in ancient community traditions. In 2011, Eileen founded the website,, which has helped over half a million Jews around the world exchange & personalize their Passover Haggadah. The website has been featured in The Wall Street Journal, USA Today, Ha’aretz, The Huffington Post, The Jerusalem Post, and on NPR’s All Things Considered.

In addition to her projects within the Jewish community, Eileen served as Creative Director and helped launch Kin Community, a women’s-focused multi-platform network, from the brand’s launch in 2011 until summer 2015.

Eileen has an MFA from the program in Graphic Design at CalArts, and a BA (magna cum laude) from Washington University in St. Louis.

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